Description

Price: AED73.02
(as of Oct 19, 2025 15:00:07 UTC – Details)


Say bye-bye to brass and hello to bright, bouncy tresses! Neutralise brassy tones from blonde and silver hair with purple pigments in our Tone It Down shampoo bar. To give this vibrantly purple bar its toning superpowers to cancel out unwanted yellow tones, we’ve formulated it with ethically sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for an extra boost of colour. Fairly traded babassu oil and cocoa butter add softness and shine as the sulfate-free formula gently cleanses. To top it off? The luxurious scent of jasmine and vanilla makes every hair wash day feel like a treat. Best used regularly with our Tone It Down solid conditioner bar for lusciously luminous locks. 81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed. New to solid products? Try a mini Tone It Down (great for travel). Or browse our full range of shampoo bars. For blonde and silver hair Up to 80 uses Jasmine & vanilla scent Great lather with no waxy residue Eliminates brassy tones pH: ~6 Soap-free formula
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 3.8 x 5.8 x 5.7 cm; 108.86 g
Date First Available ‏ : ‎ 5 January 2018
Manufacturer ‏ : ‎ Ethique
ASIN ‏ : ‎ B07571LXYD
Item model number ‏ : ‎ Heali Kiwi Solid Hair Shampoo Bar
Best Sellers Rank: #25,488 in Beauty (See Top 100 in Beauty) #1,311 in Hair Shampoos
Customer reviews: 4.4 4.4 out of 5 stars 15,020 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Calming Shampoo Bar: Itchy or dry scalp got you down? Our lime-scented, soap-free bar gently cleanses away your scalp woes with a rich lather. A blend of oils and soothing oatmeal helps calm and nourish the scalp. Great lather!
Nourishing Ingredients: A powerful blend of neem and karanja oils, renowned for their healing properties in Ayurvedic medicine, soothing oatmeal to calm dry scalps, cocoa butter, and coconut oil, all provide softness and shine to your hair.
Save Money & the Planet: Each shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. To use, stroke the bar down wet hair – it will lather!
Plastic Free: This bar has recyclable, home-compostable packaging. Simply tear up the box and pop it in your compost bin or bury it in your garden to return nutrients to the soil.
Ethical & Sustainable Ingredients: Formulated using vegan, cruelty-free, palm oil-free, paraben-free and renewable ingredients, sourced from sustainable producers paid a fair wage.

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